Brown CEO Letters

By Gelaine Santiago

Donate to a family in Gaza & I’ll help you tune up your Instagram profile!

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Hi Reader,

As we approach 1 year of witnessing the most documented genocide in history of the Palestinian people, I’ve been thinking of ways to sustain my hope for the world (instead of collapsing into a cynical heap).

One approach I've found helpful is finding ways to align my activism with things I'm already doing.

That looks like selling Filipino jewelry and merch through my e-commerce business and donating a percent of the profits. Or working with values-aligned small businesses to grow their brands through social media strategy.

And since holidays are coming up (eek BFCM 😱), it felt like the perfect time for...

Instagram Tune-Ups For Gaza! 🍉

Donate to a family in Gaza and I'll audit your Instagram account for free! You’ll receive a detailed video recording from me with personalized feedback about your Instagram profile, bio, and 5 most recent IG posts (or 5 posts of your choosing).

My feedback may include things like:

• My first impressions: Is it clear what you do based on your Instagram feed?
• Are you attracting the kind of customers you want?
• What are you doing well and where can you optimize?
• Recommendations to make your content more effective, engaging, and converting

This is a great fit for you if:

• You're already posting consistently on Instagram and want some gentle direction
• You want honest feedback and expert recommendations without a big financial investment or long-term engagement
• You want actionable insights that you're ready to implement on your own

This isn't a great fit for you if:

• You're expecting a live call or support beyond a recorded video
• You’re looking for a comprehensive social media overhaul rather than a focused audit/tune-up
• You don’t have at least 5 Instagram posts to review or aren’t actively using Instagram

I’m offering this until October 4th! If you’re interested, follow these 3 steps:

1. Donate $50CAD or more directly to Nara and her family in Gaza. This is a verified fundraiser by Sky Cubacub of Rebirth Garments, a queer, trans and disability activist, entrepreneur and incredible human.
2. Send me a screenshot of your donation and a link to your Instagram profile. Feel free to include specific questions/concerns you'd like me to focus on!
3. I'll confirm your booking right away. Then sit back and receive a private link to your personalized video recording within 5-10 business days!

Support Nara & her family

Have questions? Just reply to this email! :)

In gratitude & solidarity ✨

Gelaine

PS - What about you, Reader? What are things you're already doing that you can weave activism into?

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Thoughtful Finds 🌸

• Why we need more celebrities like Chappel Roan
• ​A fascinating read about the 25 year olds running Kamala Harris' TikTok account
• The Netflix show Kaos is the kind of representation we want and need (It's also *such* a great show!)

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I put a lot of time, energy, and love into this letter and it would mean a lot to me. Thank you 🙏🏽

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